I absolutely love the work of James A Hodgkins, in particular his work for Lloyds TSB. I just think that it is so original and has become so iconic, for me at least. I think that his identifiable characters are what make the advertisements so endering, each one is the same but different in the sense that each has their own personality. I think that to be able to identify a designers work and to know that it is theirs without seeing the name is quite an achievement.
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