Thursday 24 June 2010

www.designer-daily.com

I found this work on designer daily, on the post 30 amazing packaging designs. I picked out a few of the designs that appealed to me.

I think the design for this Six Feet Under box set is amazing, it captures exactly what the show is about as well as being an excellent piece of design. It avoids being a typical box set design with just images from the show, it makes a much bigger statement and would definately stand out from the others on a shelf.



I love these designs for Kraftstoff vodka, i think the idea of having the bottle as a hip flask is something that works very well as it means that it can be re-used rather than simply just thrown away. It also makes the desirable for people to buy as it is more of a collectors item with the illustration on the flask, it gives it a sense of originality.

I think the design for these Kleenex tissues works extremely well for their "Perfact slice of summer" collection. The shape of the boxes works well for the slices of fruit, and the fact that there are 3 different types of fruit makes it work well as a collection.



www.dzineblog.com

On the dzine blog i found a post on inspirational packaging design and i have picked out a few that really stood out for me.

I love this packaging design for Microsoft Expression studio, it looks completely different to any other software packaging. It uses a design that relates to what the software is and does so in a number of different ways with the range of designs for the packaging. I think the fact that it is in black and white pencil drawing is what gives it, its appeal and quirkiness.


I was attracted to this packaging for little dish readymade meals because it is so different from the type of packaging we would normally see for children's foods. I think the illustrative style and subdued colours give it a certain appeal that would attract consumers.

I think the design for this bottle of Gloji juice is fantastic, it is so original and eye-catching, and would definitely stand out from all other bottles on a shelf. The tag line for the brand is "the juice that makes you glow" which i feel makes the design of the bottle in the shape of a light bulb seem so much more impressive.

Tatratea

This is the design for Tatratea, a Slovak spirit, created by design studio Pergaman. The "T" symbol design on the bottle is inspired by traditional wood carving and jewel making. The different coloured bottles are used for the different kinds of Tatratea, each varying in percentage and flavour.

I think the design of the "T' on the bottle works extremely well, as it gives the bottle a sense of elegance. The shape of the bottle is unusual for a drinks bottle, but i think this is what would make it stand out from its competitors.




Wine bottle by Let it Grow

These wine bottles were designed by Brazilian design agency Let It Grow. They decided to take 100 bottles of wine and paint over them in white then onto them they created a unique design for each to give to clients, friends and family.

They made a movie of the project with can be viewed at www.letitgrow.com.br


I think that this is a brilliant idea it gives a real sense of individuality towards the bottles and makes for a much more interesting choice of wine than any other bottle designs out there. The bottles almost become collectables because they each have such an original design.

www.jkr.co.uk

I have been looking at the work of this packaging design company and i think that the work they do is inspirational. They take a brand that is tired and old and give it a new personality and lease of life.

I love their work for Molton Brown, each year the design a christmas box for the company, with the latest one even more spectacular than the last. The whole packaging for the brand is elegant, tasteful and looks of the highest quailty.


They also rebranded Cheesestrings, creating a whole new identity for the company. they rebranded every aspect of the product from the packaging to the designs on the lorries to transport the product. They have given it a new, more modern feel that really appeals to their target market.

They have also given a major rebrand to Silver Spoon sugar. Before the rebrand the packaging was old and dated and not exactly eye catching, now it is modern and instantly stands out from other sugar brands. The clever use of colour to distinguish between the different types of sugar gives them a feeling of individuality, yet keeps them looking part of a collective brand.