I have been looking at the work of this packaging design company and i think that the work they do is inspirational. They take a brand that is tired and old and give it a new personality and lease of life.
I love their work for Molton Brown, each year the design a christmas box for the company, with the latest one even more spectacular than the last. The whole packaging for the brand is elegant, tasteful and looks of the highest quailty.
They also rebranded Cheesestrings, creating a whole new identity for the company. they rebranded every aspect of the product from the packaging to the designs on the lorries to transport the product. They have given it a new, more modern feel that really appeals to their target market.
They have also given a major rebrand to Silver Spoon sugar. Before the rebrand the packaging was old and dated and not exactly eye catching, now it is modern and instantly stands out from other sugar brands. The clever use of colour to distinguish between the different types of sugar gives them a feeling of individuality, yet keeps them looking part of a collective brand.
No comments:
Post a Comment